OKay is Colruyt Group’s neighbourhood supermarket where customers can find everything they need for their daily shopping. OKay stores are set up as near as possible to town or city centres and guarantee the lowest prices in the neighbourhood. OKay opened its very first store in Ertvelde on 14 January 1998 and has since then been opening an average of 7 new stores every year. The neighbourhood supermarket intends to keep up this frequency in the years to come. Today, Okay has 156 stores in Belgium (OKay compact stores included) and sees potential for 200 stores in the long term. Since November 2015, the chain also has its own distribution centre at the industrial estate of Lot (Beersel) in Flemish Brabant. In 2021, the first OKay Direct opened its doors in Ghent, a 24/7 self-service store where city customers shop completely autonomously. OKay currently employs more than 2,000 co-workers.