Dreambaby

Dreambaby is the largest national player in the Belgian baby market, with a wide, high-quality product offering for babies and toddlers up to 24 months. The physical stores and the online shop offer a choice of most major brands and the Dreambee private label. Customers can compile and manage baby gift lists both online and in-store. Online reservations can be picked up at the store or delivered to the home. In the spring of 2024, Colruyt Group reached agreement with the management of Supra Bazar to sell 100% of Dreambaby. Belgian family business Supra Bazar is a major local retail player in the non-food segment with relevant experience in the baby sector.