Dreamland

DreamLand, a Colruyt Group subsidiary since 1994, is a family and seasonal store, offering an extensive range of toys (including the own Dreamland brand), outdoor toys, garden furniture, school supplies, multimedia and gaming, books and comic books, and much more. All at competitive prices. Under the motto ‘Unpack your dreams’, DreamLand aims to inspire children and their families to have more fun together through play. Besides the webshop, DreamLand currently has 48 stores and employs more than 800 people.

Preview: Inspiration for St Nicholas: the 4 toy trends of 2023 according to Dreamland and ToyChamp
Dreamland

Inspiration for St Nicholas: the 4 toy trends of 2023 according to Dreamland and ToyChamp

1 in 4 Belgians worry about their Saint Nicholas budget
Dreamland

1 in 4 Belgians worry about their Saint Nicholas budget

DreamLand opens brand-new store in Laneffe on 12 October
Dreamland

DreamLand opens brand-new store in Laneffe on 12 October

DreamLand Bornem celebrates complete make-over
Dreamland

DreamLand Bornem celebrates complete make-over

DreamLand Lede celebrates complete make-over
Dreamland

DreamLand Lede celebrates complete make-over

DreamLand opens 5 garden & terrace pop-ups in Halle, Kuurne, Lede, Tongerlo en Jambes
Dreamland

DreamLand opens 5 garden & terrace pop-ups in Halle, Kuurne, Lede, Tongerlo en Jambes

DreamLand Wilrijk celebrates complete make-over
Dreamland

DreamLand Wilrijk celebrates complete make-over

Dreamland

Dreamland focuses on raising awareness about child poverty this Saint Nicholas season with Het Kinderarmoedefonds and Arc-en-Ciel (child poverty funds) and launches donation campaign

Dreamland

DreamLand reopens its Waterloo store after a complete makeover

Dreamland

Belgian dreamland.be web shop celebrates tenth anniversary with great figures

Dreamland

DreamLand revamps its Waterloo store and opens a temporary pop-up during the work

Dreamland

DreamLand lets more than 24,000 children video-call Saint Nicholas

Dreamland

DreamLand organises 13,500 video calls with St Nicholas

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