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DreamLand, a Colruyt Group subsidiary since 1994, is a family and seasonal store, offering an extensive range of toys (including the own Dreamland brand), outdoor toys, garden furniture, school supplies, multimedia and gaming, books and comic books, and much more. All at competitive prices. Under the motto ‘Unpack your dreams’, DreamLand aims to inspire children and their families to have more fun together through play. Besides the webshop, DreamLand currently has 48 stores and employs more than 800 people.