Dreamland
Dreamland specialises in selling mainly toys, board games, outdoor toys, gaming and school supplies, through physical stores and online. Since October 2023, Dreamland has been part of the Belgian toy chain ToyChamp owned by the Nolmans family, which operates around forty ToyChamp stores in Belgium and the Netherlands. With their combined knowledge and expertise, Dreamland and ToyChamp are together Belgium’s number 1 toy retailer. Colruyt Group retains a 25% stake in Dreamland nv.
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