Boni Selection is Colruyt Group’s house brand. It includes some 3,500 products and is available in all food stores of Colruyt, OKay, Bio-Planet, Spar Colruyt Group and Alvo, and via Collect&Go and Solucious. Boni Selection offers a vast range of products at an excellent price/quality ratio that make customers’ lives easier. The products’ recognisable packaging makes them easy to find on the shelves, which means shopping takes less time. Since 2021, more and more packagings also feature the Eco-score, which displays the environmental impact of a product. When selecting and developing Boni Selection products, the focus is on four aspects: sustainability, health, flavour and quality. The house brand has 5 sub-lines: Boni Bio (organic food), Boni Eco (housekeeping and personal hygiene), Boni NO gluten (gluten-free), Boni Veggie and Boni enVie.