Boni Selection

Boni Selection is Colruyt Group’s private label. It includes some 3,500 products and is available in all food stores of Colruyt, OKay, Bio-Planet, Spar Colruyt Group and Alvo, and via Collect&Go and Solucious. Boni Selection offers a vast range of products at an excellent price/quality ratio to make customers lives easier. Their recognizable packaging makes them easy to find on the shelves, which means shopping takes less time. When choosing and developing Boni Selection products, we focus on four aspects: sustainability, health, flavour and quality. The private label has 5 sub-lines: Boni Selection Bio (food), Boni Selection Eco (housekeeping and care), Boni Selection NO Gluten (gluten-free), Boni Selection Kids and a special party range for end-of-year celebrations.

Boni Selection

Colruyt Group improves 1 in 4 Boni Selection Kids products

Colruyt Group improves the nutritional composition of its Boni Selection Kids products so that they are more in line with a balanced diet for kids. For example, Colruyt Group reduced the salt, sugar or fat content and increased the fibre content of about ten products in the kids range. Taste tests among children have shown that they still like the improved products in kids packaging. We also removed 14 products from the original Boni Selection Kids range because they do not fit in a balanced diet for kids. With this thorough nutritional approach - with changes made to more than half of the Kids range - Colruyt Group is making it easier for parents to make informed purchasing decisions. After all, parents are increasingly choosing to provide their children with a balanced diet.

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