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JIMS operates 27 fitness clubs in larger cities in Belgium and Luxembourg, and is also active online. The second largest fitness chain in the country wants to encourage people to adopt a fit, healthier lifestyle. Customers can go there for conditioning or strength exercises and group classes at attractive prices. Online, JIMS offers live group classes and digital coaching by enthusiastic, well-trained staff. Club members can also call on personal coaches. JIMS has been an integral part of Colruyt Group since the end of April 2021.