Full transparency for customers
Colruyt Group recently announced its decision to use the Nutri-score to provide its customers with informative and clear nutritional labelling about products on the shelves. By mid-2020, all packaging for food products in the Boni Selection range will have the letter- and colour-coded label.
Frans Colruyt, COO of the Colruyt Group: "We have made the decision to go even further with the retail formulas Colruyt Laagste Prijzen, Spar Colruyt Group, OKay and Bio-Planet. Our aim is to guide customers step-by-step towards achieving a more balanced diet. The Nutri-score label fits in perfectly with our aim. But we do have to be transparent across the board, for all food products in our stores - not only for our own brands. We have therefore decided to allocate the Nutri-score to all products in our online tools. In this way, we can also communicate online with the customers at product level, about all the products in our stores".
To do this, we take the nutritional information that is shown as standard on the packaging. The group's free SmartWithFood app already allows customers to compare the Nutri-scores for 20,000 products that on sale at the retail formulas of the Colruyt Group. This is also the first tool that allows customers to see the Nutri-score of all their scanned products. From November, all products on the Colruyt website will show the Nutri-score, in the MyColruyt app and on the website and app of the online shopping service Collect&Go.
Customers are in complete control: they calculate the scores themselves
Colruyt Group believes that the Nutri-score will develop into a reliable and authoritative labelling system: a solid base for consumers to make well-informed food choices.
Customers will also be able to calculate for themselves the Nutri-score of their favourite products. From the end of October, nutriscore.colruytgroup.com will have a Nutri-score calculator. Today also marks the start of a customer campaign by the Colruyt Group highlighting the Nutri-score.
Frans Colruyt concludes: "As the only retailer who now offers total transparency on all products in our stores, we look forward to working constructively with our suppliers to pave the way to improving the well-being of our customers. Our job is to provide information; it is then up to the customer to make the decisions. It’s not our aim to judge or stigmatise: this applies to products with an A-label, as well as the Ds or Es. We believe each of these products has a place in a balanced diet."
