In September 2024, Colruyt Group acquired a stake in the Juice- & Lunch-Bar BON, the expansion has enabled Colruyt Group to strengthen its on-the-go offering in cities. What's more, the convenience offering is now available in all Okay City stores and around fifty Okay stores. This growth is set to continue with the planned opening of new stores and the expansion of the central kitchen in 2026.
The Juice- & Lunch-Bar chain opened two new stores at the end of 2025. With the arrival of a store at Gare du Nord and another at Stockel Square at the end of December 2025, BON now has 14 stores. ‘As in our other stores, our customers will find a wide range of freshly squeezed juices, smoothies, salads, sandwiches, hot dishes and delicious desserts. We focus on tasty recipes where our customers can find something for every moment of the day,’ explains Frédéric Duqué, CEO of BON.
The availability of BON products in all Okay City stores and some of the range in around fifty Okay stores reinforces Colruyt Group's ambition to increase its market share in large cities and strengthen its presence in towns. ‘Since the beginning of this year, we have also been offering BON juices. By offering salads and pasta dishes from our partner BON, we are not only expanding our customer base, but also better meeting the needs of our customers,’ says Christophe Dehandschutter of Colruyt Group.
BON's growth will continue in 2026 with the opening of three new Juice- & Lunchbars in Wallonia and Brussels. In addition, the central kitchen located in Woluwe-Saint-Lambert (Brussels) will be expanded to 1,500 m² to support this expansion. Frédéric Duqué, CEO of BON: ‘We supply our 14 stores from our central kitchen. We also supply all Okay City stores and the 50 Okay stores, as well as our B2B customers.’
