Ideal location in Dilbeek
In recent years, CRU has focussed on profitability. Now it is time to reinvest and open up an additional market. Dilbeek has proved to be an ideal location. “We are convinced that we can reach many potential customers within the Brussels Periphery”, says Jo Spiegeleer, CRU’s business unit manager. “Furthermore, the Eylenbosch site in Dilbeek is ideally located along the busy Ninoofsesteenweg and can be seen from miles away. That means this is a location with a lot of footfall.”
The covered market covering an area of 800m² will host the different metiers of CRU: seasonal fruit and vegetables, fresh fish and meat, cold meats, cheese, bread, unique beverages, chocolate and flowers. In Dilbeek, CRU wants to put down roots and work with local partners as much as possible, just as it has elsewhere. In the dining area, which includes an outside terrace, customers are able to enjoy some CRU products.
19th-century brewery is given a new lease of life
The new CRU will be housed in the iconic Eylenbosch site, a former Gueuze and Lambic brewery dating from the late 19th century. “The building is currently undergoing a complete renovation and restoration, in keeping with the history of the building", explains Jo Spiegeleer. “The site should be completed by the spring of 2021, including the 55 apartments, 2,000 square metres of commercial space and 60 underground parking spaces. We can then start designing the interior.”
CRU’s three other markets also take place in unique surroundings. The very first market in Overijse is located in a picturesque whitewashed farmstead and the markets in Ghent and Antwerp are located on the well-known Kouter and Groenplaats squares.
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