New Okay store with Bon’Ap shop opens in Wachtebeke

Wednesday, April 22, 2026

Neighbourhood supermarket Okay with Bon’Ap shop

On Friday 24 April, the former Smatch store in Wachtebeke will reopen as an Okay with Bon’Ap. A Buurtslagers butcher’s shop, part of the Meat&More group, of which Bon’Ap is also part, was already located there.

An Martel, Director of Okay: "The final destinations of the stores we acquired from Smatch and Match have been known for some time now. In East and West Flanders, we are reopening several stores as Okay. In four of those stores, we are partnering with Bon’Ap, including this new Okay Wachtebeke. We are pleased to offer customers in this region all the strengths of Okay: bread and pastries baked on site, a wide range of fresh fruit and vegetables and an extensive convenience assortment. ​ Alongside Okay’s familiar range, customers will also find Bon’Ap’s extensive offer, including ready-made sandwiches, charcuterie, fresh meat and prepared meals. This allows us to offer customers a range that showcases the strengths of both partners.”

Two partners, one checkout

Ellen Satyn, store manager of Okay Wachtebeke, is already looking forward to this unique collaboration: "With our team, we are ready every day, including Sunday mornings, to serve our customers. For both our colleagues and our customers, the complete offer will be a major added value. The shopping convenience for which both Okay and Bon’Ap are known remains central. Customers can simply pay for all their purchases together at the Okay checkout.”"

Geert and William Ally, Directors of Meat&More, are also enthusiastic about the partnership with Okay: “For both our customers and our employees, we are very pleased to enter into this renewed collaboration between Okay and Bon’Ap, after the years during which Buurtslagers was present at this location. Okay is a strong partner and, with the well-known high-quality products of Buurtslagers complemented by Bon’Ap’s meal range, we see the future with confidence.”

Customers in the store will be welcomed and assisted by a motivated team of 10 Okay employees, several of whom also worked at the former Smatch store, and 6 Bon’Ap employees. Some Bon’Ap employees also previously worked for Buurtslagers, while new faces are joining the team as well.

Promotions and discounts

At Okay, customers are always guaranteed the lowest prices in the neighbourhood. With Xtra, they enjoy additional promotions on top, automatically applied when scanning the Xtra app or card at the checkout. Bon'Ap also offers weekly strong promotions and discount vouchers.

Festive opening

The festive opening of Okay and Bon'Ap in Wachtebeke will take place on 24 and 25 April. During these two days, customers will be able to enjoy food trucks, tastings galore and impressive opening discounts on both the Okay and Bon'Ap ranges.

Info Okay and Bon'Ap Wachtebeke

For more information, please contact:

Colruyt Group Press Office on 0479 72 29 10
​Charlotte Willems (Regional Manager Bon'Ap) on 0491 16 93 90

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About Okay

Okay is Colruyt Group’s neighbourhood supermarket It offers customers a full range of everyday essentials. Okay stores are located as close as possible to village or town centres and guarantee the lowest prices in the area. The very first Okay store opened in Ertvelde on 14 January 1998. Since then, an average of six new stores have opened each year. In the coming years, the neighbourhood supermarket chain plans to maintain this pace. Today, Okay operates over 150 stores across Belgium. Since November 2015, the chain has its own distribution centre at the industrial estate in Lot (Beersel) in Flemish Brabant. Okay currently employs over 2,500 employees.