Monday, July 4, 2022
On Wednesday 6 July, OKay Oedelem reopens its doors after undergoing a thorough facelift. The local supermarket with a surface of 577 m² has been renovated in the style of the latest generation of OKay stores, with a refurbished freshmart, additional cooling cabinets and a revamped bread corner, among other things. Store manager Letitia Rowies and her team are happy to welcome their customers to come and discover their renewed local supermarket.
Focus on fresh products and daily fresh bread
Thanks to the fresh and modern interior, customers of OKay Oedelem can now find their way even more easily in the broad assortment of fresh products. "In the renewed freshmart, our broad offer of fresh fruit and vegetables can stand out completely," says store manager Letitia. "We placed extra refrigeration units just outside the freshmart, so that we can showcase our tapas, cold sliced meat and pastries even better."
At OKay Oedelem, fresh bread is delivered every day and store co-workers bake off high-quality rolls and pastries on the spot. "They are now even more neatly displayed in our renewed bread unit. Much more convenient for our customers", Letitia explains.
Top team from the region
All these novelties and improvements will contribute to a more pleasant shopping experience and make shopping even more efficient. But the biggest asset of OKay Oedelem is undoubtedly the wonderful team of store co-workers. "Every day, I can count on a great team of 8 motivated co-workers. All of them people from the region, for whom customer friendliness, good service and helpfulness always come first.”
Easy to reach by car and bicycle
OKay Oedelem has a very practical location and is easily accessible to everyone. The car park has room for 51 vehicles and cargo bikes can be safely put away in the bicycle shed.
Minimal environmental impact
Just like the other Colruyt Group store formats, OKay is firmly committed to building sustainably and with a minimal ecological footprint. No fossil fuels are used at OKay Oedelem. The cooling system runs on propane, a natural coolant that is much more environment-friendly than chemical coolants and reduces CO2 emissions by 90%. In addition, the heat released by the refrigeration system is recovered to heat the store. We also energy-efficient LED lights that use 30% less electricity.
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OKay is Colruyt Group’s local supermarket format. Customers can find everything they need there. OKay stores are set up near town or city centres and guarantee the lowest prices in the neighbourhood. OKay opened its very first store on 14 January 1998 in Ertvelde and has since then been opening an average of 6 new stores every year. They intend to keep up this frequency in the years to come. Today, OKay has about 140 stores in Belgium. Since November 2015, the chain also has its own distribution centre at the industrial estate of Lot (Beersel) in Flemish Brabant. OKay currently employs more than 2,500 co-workers.