Revamped Okay City Elsene/Ixelles reopens on 29 August as sustainable city supermarket

On Friday 29 August, the Okay City at Hogeschoollaan in Elsene / Avenue de l'Université Ixelles will reopen its doors following a major refurbishment. This convenient city supermarket, with a retail area of 353 m², was the first ever Okay City to open in Belgium back in 2012. It is now also the first Okay City to undergo a complete makeover, including a revamped bread corner, refurbished freshmart, additional chiller cabinets, and a hot food display cabinet for ready-to-eat hot snacks. In the updated checkout area, customers can now pay quickly and easily at the Assisted Self-Checkout. Sustainability was a key priority during the store’s renovation, with efforts to minimise environmental impact. Store manager Aurélien Nys and his team are looking forward to welcoming back their customers.

Extensive range of fresh produce

Okay City Elsene/Ixelles has been completely modernised, with an even stronger focus on its diverse range of fresh produce. “Our freshmart has been moved to the front of the store and now looks very fresh and modern", explains City manager Aurélien. “For example, it is now even easier to choose from our wide range of fruits and vegetables, dairy, meat, charcuterie (deli meats) fish and ready-to-eat meals. Everything is daily fresh, just as you would expect from Okay City. "Right outside the freshmart, we've also installed additional chiller cabinets, offering an extensive selection of meat, fish and vegetarian appetisers for enjoyable aperitifs with family or friends..And from the new hot food display cabinet you can easily grab a delicious hot snack to take away.”

Revamped bread corner and convenient chest-type freezers

At Okay City Elsene/Ixelles, store staff bake high-quality bread, pastries and rolls, several times a day. All of these items are now showcased in the revamped, and well-organised bread corner. "Also in the frozen food department, customers find their favourite products in no time thanks to the energy-efficient chest-type freezers with glass lids," adds Aurélien.

Paying quickly at the Assisted Self-Checkout

The checkout area has also been updated to make payment even faster and smoother. “Completely new is the Assisted Self-Checkout: a zone with four separate checkouts where our customers can quickly and easily scan and pay for their groceries themselves," ​ explains Aurélien.

All of these innovations and improvements contribute to a pleasant shopping experience and more efficient grocery shopping. "And every day, a great team of 8 motivated co-workers is ready to help our customers.All of them are locals, for whom customer friendliness, good service and a helpful attitude always come first.”

Minimal environmental impact

Like the other Colruyt Group store formats, Okay City attaches great importance to building and renovating sustainably and with a minimum ecological footprint. The refurbished Okay City at Hogeschoollaan/Avenue de l'Université uses no gas or heating oil; the store runs entirely on green electricity. The store's eco-friendly cooling system emits 90% less CO2 than conventional cooling installations and the heat released by the cooling system is recovered to heat is recovered to heat the store.

Easily accessible

Okay City Elsene/Ixelles is very conveniently located in the Hogeschoollaan/Avenue de l'Université, just a stone's throw from the cemetery of Elsene/Ixelles and close to the university campuses of both VUB and ULB. Easily accessible for everyone.

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Contact:
​Colruyt Group press office
​Tel.: +32 (0)473 92 45 10 of +32 (0)2 363 55 45
​Email: press@colruytgroup.com

Practical information:
​Okay City Elsene / Ixelles
​Hogeschoollaan / Avenue de l'Université 16
​1050 Elsene/Ixelles
​Tel.: 02 649 27 34
​www.okay.be

Opening hours:
​Monday: from 12:00 to 19:30
​Tuesday - Saturday: from 7 a.m. to 7.30 p.m.
​Sunday: from 8 to 12 p.m.