Okay opens sustainable neighbourhood supermarket in Voroux-lez-Liers

Also open on Sunday mornings

On Friday 13 November, Okay Voroux-lez-Liers will open its doors as the 158th Okay store. Located at Route provinciale, the neighbourhood supermarket offers customers a varied range of products for quick and easy shopping, also on Sunday from 8 am to 12.30 pm. The store covers 600 m² and has been built using sustainable techniques and materials. Store manager Cedric Falise and his team of 7 employees are looking forward to welcoming their first customers.

Convenience and freshness

The new neighbourhood supermarket is one of Colruyt Group's latest-generation Okay stores. Its modern layout gives the store a fresh, welcoming feel. Customers will find everything they need under one roof, from fresh meat, fish and vegetarian options to prepared meals and meal salads, as well as newspapers, magazines, gift baskets and much more. ​

Okay's extensive range of fresh products is one of its key strengths. "In the freshmart, wide aisles and glass walls make for a pleasant shopping experience. The extensive range of fresh fruit and vegetables, delivered daily, really comes into its own here. Just outside the freshmart, customers will find a refrigerated tapas display with everything they need for a great aperitif evening. Meat, fish or vegetarian? There is something for everyone," says Cedric.

Fresh bread is delivered to Okay Voroux-lez-Liers every day. In addition, employees bake off bread, pastries and high-quality bread rolls several times a day. This means customers can find everything they need for a complete breakfast from 8 a.m., even on Sundays. Cedric: "Our bakery section has been designed with ergonomics in mind. It's easy to use for both employees and customers." The frozen food section is equipped with glass-lidded chest freezers, making it quick and easy for customers to find their favourite products.

Promotions and discounts

The new store follows the same pricing positioning as other Okay stores, offering the lowest prices in the area and attractive promotions on everyday products. Alongside convenience and freshness, affordability is another key pillar of Okay's offering.

Minimal environmental impact

Like Colruyt Group's other retail formats, Okay attaches great importance on sustainable construction, with the lowest possible environmental impact.

"We don't use gas or heating oil at Okay Voroux-lez-Liers," Cedric explains. "Our more eco-friendly refrigeration system emits 90% less CO₂ than conventional installations. The heat generated by the system is recovered and used to heat the store, while the ventilation system recovers 75% of the heat."

Easy to reach

The new Okay store is located on Route provincial 78 and is easily accessible from the main access roads. The spacious car park has space for 44 cars and features 4 charging stations for electric cars. Bicycles can be parked in the spacious bicycle parking area, with dedicated space for cargo bikes.

Festive opening

The opening celebrations will take place on 13 and 14 November. During the opening celebrations, customers can enjoy food trucks, tastings galore and fantastic opening discounts.

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Contact:
​
Colruyt Group Press Office
​Tel.:
+32 (0)473 92 45 10 or +32 (0)2 363 55 45
​Email: press@colruytgroup.com
Okay Voroux-lez-Liers
​
Route provinciale 78
​4451 Voroux-lez-Liers
​Tel.: 02 616 70 07
​www.okay.be
Opening hours Okay:
​
Monday to Saturday from 8 a.m. to 7.30 p.m.
​Sunday: 8 a.m. - 12.30 p.m.

About Okay
​
Okay is Colruyt Group’s neighbourhood supermarket. Customers can find everything they need for their daily shopping. Okay stores are located as close as possible to village or town centres and guarantee the lowest prices in the area. The very first Okay store opened in Ertvelde on 14 January 1998. Since then, the chain has opened an average of six new stores each year. The neighbourhood supermarket chain intends to maintain this pace in the years ahead. Today, Okay operates over 155 stores across Belgium. Since November 2015, the chain has its own distribution centre at the industrial estate in Lot (Beersel) in Flemish Brabant. Okay currently employs more than 2,500 people.

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