OKay opens brand-new, sustainable local supermarket in Rijkevorsel

OKay opens brand-new, sustainable local supermarket in Rijkevorsel

With a large car park and a charging post for electric cars

Tuesday, February 1, 2022

On Friday 4 February, OKay will open its 143rd store in Rijkevorsel. In the practical local supermarket along Oostmalsesteenweg, customers can find everything to do their daily shopping quickly, inexpensively and conveniently. The shop covers 650 m² and is built with sustainable techniques and material. Store manager Kim and her team are happy to invite the local residents to come and discover their new local supermarket.

Brand-new, sustainable local supermarket in Rijkevorsel
Brand-new, sustainable local supermarket in Rijkevorsel

Fresh and modern design

OKay Rijkevorsel is the 143rd OKay store in Belgium. The local supermarket is part of Colruyt Group's new generation of OKay stores and has a fresh and modern design. "In the freshmart, the wide aisles ensure a pleasant shopping experience. "Our extensive range of fresh fruit and vegetables is shown to its full advantage." The offer of fresh products is indeed one of OKay's major assets: not only fruit and vegetables, but also dairy products, meat, charcuterie, fish and ready-to-eat meals. "We also placed a stand just outside the freshmart, that offers a wide range of meat, fish and veggie snacks to spend a nice aperitif evening with friends."

At OKay Rijkevorsel, fresh bread is delivered every day and the co-workers bake off high-quality rolls and pastries several times a day. All these delicious products are presented in a handy bread rack. Kim: “Our bread corner has a highly ergonomic design and is very user-friendly for both the co-workers and the customers." The frozen products department has chest-type freezers with glass lids. That way, customers can find their favourite products fast and easily.

Easily reachable

The new OKay store is located Oostmalsesteenweg 63, an approach road that is very easily accessible by car. "At the same time, we are within biking and walking distance of the centre of Rijkevorsel. In other words, the store is ideally located for anyone who likes to leave the car on the side every now and then", Kim says. "Our car park has 52 bays, two of which are equipped with a charging post for electric cars. Customers who come by bicycle can use the spacious bicycle shed, which also has room for cargo bicycles."

Minimal environmental impact

Like the other Colruyt Group store formats, OKay is firmly committed to building sustainably and with a minimal ecological footprint. “We do not use fossil fuels at OKay Rijkevorsel", Kim explains. “We generate our own energy by means of solar panels. The heat released by the refrigeration system is recovered, thus reducing the CO2 emissions of the heating process by 90 %. In addition, the LED lighting consumes 30 % less electricity and our refrigeration system works on propane, a natural alternative that is much environment-friendlier than chemical coolants. This reduces the CO2 emission of the refrigeration process by 90 % compared to a traditional cooling unit.”

Furthermore, the paint used for the store's front breaks down pollutants in the air. Under the influence of sunlight, this paint converts nitrogen oxides, ozone and harmful organic substances into nitrate and oxygen. The rain dissolves and washes away the nitrates. Moreover, a large share of the rainwater is collected in a wadi, a shallow water basin, in which the water can steadily seep into the ground, thus relieving the sewer system.

To welcome their customers safely as from 4 February, the co-workers have taken all necessary measures against the coronavirus.

​OKay is Colruyt Group’s local supermarket format. Customers can find everything they need there. OKay stores are set up near town or city centres and guarantee the lowest prices in the neighbourhood. OKay opened its very first store on 14 January 1998 in Ertvelde and has since then been opening an average of 6 new stores every year. They intend to keep up this frequency in the years to come. Today, OKay has about 140 stores in Belgium. Since November 2015, the chain also has its own distribution centre at the industrial estate of Lot (Beersel) in Flemish Brabant. OKay currently employs more than 2,500 co-workers.

Colruyt Group press office
+32 (0)473 92 45 10 or +32 (0)2 363 55 45
Email: press@colruytgroup.com

Practical information:
OKay Rijkevorsel
​Oostmalsesteenweg 63
​2310 Rijkevorsel
​Tel.: 03 542 47 63

Opening hours OKay:
​Monday to Saturday
​from 8h30 to 19h30