Just 10 weeks until Easter, and it’s already that time of year: bulk Easter eggs are back on display in Colruyt Lowest Prices stores. With 29 different flavours, the supermarket is ready to offer everyone their favourite treat. But how many tonnes of loose Easter eggs will be checked out at the tills this year? And which new flavours might become the next big hit?
223 tonnes of Easter eggs in 2024
There’s no doubt that Belgians have a sweet tooth, and Easter only confirms it. Last year, Colruyt Lowest Prices sold a staggering 1,193 tonnes of Easter products (chocolate and confectionery). Bulk Easter eggs made up a significant share of this total, with 223 tonnes sold.
29 flavours
This year, Colruyt customers can choose from 29 different flavours of bulk Easter eggs, each wrapped in its own distinctive colour. For those who like to know exactly what they’re getting, an in-store QR code provides an overview of all available flavours. And the top three favourites last year? Dark chocolate with praline filling, dark chocolate with caramel filling and milk chocolate with banana.
Will pistachio be the next big favourite?
This year, customers can discover five new flavours: milk chocolate with crème brûlée, dark chocolate with vanilla, white chocolate with crispy hazelnut, white chocolate with spiced biscuit, and… white chocolate with pistachio. Colruyt couldn’t ignore the pistachio trend. Ever since the Dubai Bar hype – a supersized chocolate bar filled with pistachio cream – pistachio has been everywhere, from pastries and cakes to milkshakes and even coffee. Will pistachio secure a top spot among Belgium’s favourite Easter egg flavours?
Easter egg hunt in partnership with Libeert
Alongside its own chocolate selection, Colruyt customers can also find their favourite brands like Kinder and Libeert – at Colruyt. And all at the lowest prices in their area. In collaboration with Libeert, Colruyt will organise an Easter egg hunt in 135 of its stores. In short, this Easter season promises plenty of excitement once again!
