On Wednesday 9 April 2025, the Colruyt Lowest Prices store in Hamme will reopen its doors. The store on Damstraat has been upgraded with a renewed butcher's section and a newly designed bread unit. The checkout area has also been redesigned. Sustainability was a key focus throughout the renovation. Customers at Colruyt Hamme can now enjoy an even more pleasant shopping experience at the lowest prices – and they can once again collect their groceries at the renovated Collect&Go pick-up point. A team of 55 store co-workers and 9 butchers is ready to welcome customers and introduce them to the renewed store.
Optimised shopping route and renewed butcher’s section
Shopping at Colruyt Hamme is now even more pleasant and efficient, thanks to an optimised store layout that spans nearly 2,000 m².
For example, charcuterie is now stored in transparent, closed fridges that emit significantly less CO₂. Store manager Geert Verfaillie also highlights the improvements to the butcher's section: “Thanks to the open workshop, customers can see our butchers at work. This makes it easy for them to ask questions or request special cuts.”
At the end of their visit, customers will notice that the checkouts and payment units have been lowered, making it easier to speak with co-workers in the open checkout area.
Welcome back to Collect&Go
In Hamme, customers can once again visit the upgraded Collect&Go pick-up point. Collect&Go is Colruyt Group’s convenient online grocery service. Customers simply send their shopping list via collectandgo.be or the Xtra app. Our co-workers then prepare the order to be picked up at the selected time.
Extra focus on sustainability
Energy-efficient LED lighting with motion sensors has been installed throughout the Hamme store, saving up to 30% in energy consumption. The residual heat from the refrigeration system is recovered by the ventilation system and reused to heat the store – up to 75% is recycled in this way. Outside, the car park features 10 renewed, extra-wide bicycle racks. Electric vehicle drivers can make use of 10 charging points while shopping: 3 fast chargers for 6 vehicles and 2 standard chargers for 4 vehicles.
Festive reopening on Wednesday 9 April
Store manager Geert Verfaillie: “Together with my team of 55 store co-workers and 9 butchers, I look forward to welcoming our customers with a drink and a bite to eat. In addition to our well-known tasters, plenty of other products will be available to sample. We warmly invite everyone to come and discover the store – we’re ready to help!”
For more information, please contact:
- Erik Boeykens (Regional Manager) at 02 345 23 45.
- Eva Biltereyst (Press Officer Colruyt Lowest Prices) at 0479 72 29 10
Practical information
Colruyt Hamme
Damstraat 91
9220 Hamme
Opening hours
Mon - Sat: 8:30 a.m. - 8:00 p.m.
Fri: 8:30 a.m. - 9:00 p.m.
