Okay Opens Sustainable Neighbourhood Supermarket in Oelegem
Also open on Sunday Mornings
Tuesday, November 18, 2025
On Friday 21 November, Okay will open its 150th store in Oelegem. At this convenient local supermarket, located at 11 Vincent Goossenslaan, customers will find a wide range of products for every moment of the day. The store covers about 550 m² and has been built using sustainable techniques and materials. Store manager Ynke Matheussen leads a completely new team of seven employees. With the opening of Okay Oelegem, Colruyt Group is creating additional employment opportunities in the region. They look forward to welcoming their new customers. Very convenient: the store will also be open on Sundays, from 8 a.m. to 12:30 p.m. From 2026 onwards, all Okay stores will be open on Sunday mornings.
Fresh and Easy
The local supermarket is part of Colruyt Group's newest generation of Okay stores and features a fresh, modern design. Customers will find everything they need under one roof, from fresh meat, fish, and vegetarian options, to ready-made meals and salads. You can also stop by for newspapers, magazines, gift hampers, and more.
The range of fresh products is one of Okay's greatest strengths. “In our Freshmart, the wide aisles and glass wall ensure a comfortable and enjoyable shopping experience. "Our broad selection of fresh fruit and vegetables, delivered daily, really comes into its own here. And if you’re planning a relaxed aperitif evening, we’ve got everything you need. Meat, fish or vegetarian — we offer snacks to suit every taste, conveniently presented in our tapas cabinet", says store manager Ynke.
At Okay Oelegem, fresh bread is delivered daily and staff bake off high-quality rolls and pastries several times a day. Ynke: "Our bread corner is laid out in a very ergonomic and well-organised way, making it extremely user-friendly for both customers and staff.” In the frozen food section, there are chest freezers with glass lids. That makes it easy for customers to quickly find their favourite products.
Promotions and Discounts
As always, Okay customers can be sure to do their shopping at the lowest prices in the neighbourhood. With Xtra, they also enjoy additional promotions on top, automatically applied when scanning the Xtra app at the checkout.
Minimal Environmental Impact
Like all other Colruyt Group store formats, Okay places a strong emphasis on sustainability and minimising environmental impact. "At Okay Oelegem, we do not use gas or fuel oil. We generate our energy using solar panels. Our green roof purifies the air and also contributes to greater biodiversity," explains Ynke. "Additionally, our eco-friendly cooling system emits 90% less CO2 compared to a traditional installation"
The heat released from the cooling system is reused to heat the store and the ventilation system recovers 75% of this heat. Furthermore, a large proportion of rainwater is collected in a wadi, a shallow basin that allows water to slowly seep into the ground, replenishing groundwater and relieving the sewage system. The main driveway of the parking lot is laid in asphalt, while the parking spaces consist of grass paves. Parking spaces for people with reduced mobility are fitted with permeable paving stones. In the event of heavy rainfall, excess water is also temporarily stored to relieve pressure on the sewer system.
Easily Accessible
The new Okay store is located at 11 Vincent Goossens Avenue. Ample parking is available and charging stations are provided for electric cars. Customers arriving by bike can use the spacious bike racks, which also accommodate cargo bikes.
Festive Opening
The festive opening of Okay Oelegem will take place on 21 and 22 November. During these two days, customers can enjoy tastings galore and impressive opening discounts.
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Contact:
Colruyt Group press office
Tel.: +32 (0)473 92 45 10 of +32 (0)2 363 55 45
E-mail: press@colruytgroup.com
Okay Oelegem
Vincent Goossenslaan 11
2520 Oelegem
Tel.: +32 (0)2 616 70 17
www.okay.be
Opening hours Okay:
Mon-Sat: 8 a.m - 7:30 p.m.
Sunday: 8 a.m. – 12:30 p.m.