{
    "title": "Non-alcoholic segment is on the up: 1 in 5 buys non-alcoholic alternatives",
    "modified_at": "2023-01-30 07:48:01",
    "published_at": "2023-01-27 16:01:00",
    "url": "https://press.colruytgroup.com/non-alcoholic-segment-is-on-the-up-1-in-5-buys-non-alcoholic-alternatives",
    "short_url": "http://prez.ly/RCrc",
    "culture": "en",
    "language": "EN",
    "subtitle": "Colruyt Lowest Prices significantly expands range of non-alcoholic beverages",
    "slug": "non-alcoholic-segment-is-on-the-up-1-in-5-buys-non-alcoholic-alternatives",
    "body": "<p><span class=\"rls-date\">Friday, January 27, 2023</span></p><p><strong>The start of the year is traditionally the time of good resolutions. For many people, that means abstaining from alcohol for an entire month with Dry January or Tourn&eacute;e Min&eacute;rale. Figures from Colruyt Lowest Prices show that consumers are increasingly conscious of their alcohol consumption throughout the whole year, rather than peaking during January and February. 1 in 5 customers occasionally buy a non-alcoholic alternative. Non-alcoholic beers come out on top, followed by non-alcoholic aperitifs and spirits. To meet the rising consumer demand, Colruyt Lowest Prices is expanding its range of non-alcoholic alternatives to nearly 100 products. </strong></p><p>&nbsp;</p><p>Colruyt Lowest Prices sees the volume of non-alcoholic beverages increase year after year, a rise that has even been more pronounced in recent years. Or might this be related to initiatives such as Dry January and Tourn&eacute;e Min&eacute;rale? Colruyt does indeed record higher sales during those months, but sales of non-alcoholic beverages mainly peak during the summer period and the holidays. Clearly, non-alcoholic drinks have become part of the Belgians&#039; lifestyle. </p><p>Today, 1 in 5 customers buy a non-alcoholic alternative every now and then. Beer is most popular among customers buying a non-alcoholic beverage: when Colruyt looks at the number of litres of non-alcoholic alternatives sold, 7 out of every 10 litres is non-alcoholic beer. Pilsner is the most popular, which is also the case in the regular-strength beer segment. </p><p>Second place goes to non-alcoholic aperitifs and spirits. This category is also the strongest grower in terms of volume. Colruyt has registered an increase by more than 50% in volume since pre-covid. When looking at the ratio between the sale of alcoholic beverages and that of alternatives, we see that the proportion of non-alcoholic alternatives is highest among aperitifs and spirits. Drinks that sell particularly well here are ready-made mocktails such as mojito, margarita or pi&ntilde;a colada. Non-alcoholic rum, amaretto and gin are also booming. Another product that is being liked by Colruyt customers are syrups for making mocktails. </p><p>Sparkling wines are also doing particularly well. Colruyt is recording strong volume growth for non-alcoholic sparkling wines, especially in the month of January of this year. Colruyt already expanded the range in recent years and will continue to do so: three bubbly ros&eacute; wines will be added to the range, as well as 20-cl bottles of sparkling wine. Another remarkable development: Gran Baron 0% will soon be available on the shelves in cans. With those last two products, Colruyt taps into the trend of &#039;convenience&#039;. Still non-alcoholic wines in 20-cl bottles will also be added to the range. </p><p>In 2023, Colruyt Lowest Prices will expand its range by another 35 new products, thus offering a broad range of nearly 100 non-alcoholic alternatives to its customers. In this way, the retailer responds to the consumers&#039; growing focus on a healthy lifestyle and increased awareness of alcohol consumption by offering a qualitative and tasteful range of alternatives. </p><p>&nbsp;</p><div\n    id='gallery-6a9605ec-b759-4b58-8173-eb24d4f94211'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,[{"id":"b97eed55-91aa-4a52-82b9-9810c5a91771","src":"https:\/\/cdn.uc.assets.prezly.com\/b97eed55-91aa-4a52-82b9-9810c5a91771\/-\/format\/auto\/","aspect_ratio":0.56,"caption":null,"attributes":{"id":"gallery-image-b97eed55-91aa-4a52-82b9-9810c5a91771","data-id":"b97eed55-91aa-4a52-82b9-9810c5a91771","data-mfp-src":"https:\/\/cdn.uc.assets.prezly.com\/b97eed55-91aa-4a52-82b9-9810c5a91771\/-\/format\/auto\/","data-description":null,"data-original":"https:\/\/cdn.uc.assets.prezly.com\/b97eed55-91aa-4a52-82b9-9810c5a91771\/-\/inline\/no\/Hoegaarden+0%25.jpg"}},{"id":"42fdbe83-7065-4b7a-90b5-b698d5aa38ec","src":"https:\/\/cdn.uc.assets.prezly.com\/42fdbe83-7065-4b7a-90b5-b698d5aa38ec\/-\/format\/auto\/","aspect_ratio":0.556,"caption":null,"attributes":{"id":"gallery-image-42fdbe83-7065-4b7a-90b5-b698d5aa38ec","data-id":"42fdbe83-7065-4b7a-90b5-b698d5aa38ec","data-mfp-src":"https:\/\/cdn.uc.assets.prezly.com\/42fdbe83-7065-4b7a-90b5-b698d5aa38ec\/-\/format\/auto\/","data-description":null,"data-original":"https:\/\/cdn.uc.assets.prezly.com\/42fdbe83-7065-4b7a-90b5-b698d5aa38ec\/-\/inline\/no\/Jupiler+0%25.jpg"}},{"id":"a1325ac0-8e62-40fc-868e-c8e463e7d47e","src":"https:\/\/cdn.uc.assets.prezly.com\/a1325ac0-8e62-40fc-868e-c8e463e7d47e\/-\/preview\/1108x1108\/-\/format\/auto\/","aspect_ratio":0.26247288503253796,"caption":null,"attributes":{"id":"gallery-image-a1325ac0-8e62-40fc-868e-c8e463e7d47e","data-id":"a1325ac0-8e62-40fc-868e-c8e463e7d47e","data-mfp-src":"https:\/\/cdn.uc.assets.prezly.com\/a1325ac0-8e62-40fc-868e-c8e463e7d47e\/-\/preview\/1200x1200\/-\/format\/auto\/","data-description":null,"data-original":"https:\/\/cdn.uc.assets.prezly.com\/a1325ac0-8e62-40fc-868e-c8e463e7d47e\/-\/inline\/no\/Margarita.jpg"}},{"id":"a4d80504-0844-43f2-96e1-19e196d58905","src":"https:\/\/cdn.uc.assets.prezly.com\/a4d80504-0844-43f2-96e1-19e196d58905\/-\/preview\/1108x1108\/-\/format\/auto\/","aspect_ratio":0.27765726681127983,"caption":null,"attributes":{"id":"gallery-image-a4d80504-0844-43f2-96e1-19e196d58905","data-id":"a4d80504-0844-43f2-96e1-19e196d58905","data-mfp-src":"https:\/\/cdn.uc.assets.prezly.com\/a4d80504-0844-43f2-96e1-19e196d58905\/-\/preview\/1200x1200\/-\/format\/auto\/","data-description":null,"data-original":"https:\/\/cdn.uc.assets.prezly.com\/a4d80504-0844-43f2-96e1-19e196d58905\/-\/inline\/no\/Mojito+0%25.jpg"}},{"id":"c27695d9-89f3-4ec0-b33b-3dac16e36584","src":"https:\/\/cdn.uc.assets.prezly.com\/c27695d9-89f3-4ec0-b33b-3dac16e36584\/-\/preview\/1108x1108\/-\/format\/auto\/","aspect_ratio":0.4821041214750542,"caption":null,"attributes":{"id":"gallery-image-c27695d9-89f3-4ec0-b33b-3dac16e36584","data-id":"c27695d9-89f3-4ec0-b33b-3dac16e36584","data-mfp-src":"https:\/\/cdn.uc.assets.prezly.com\/c27695d9-89f3-4ec0-b33b-3dac16e36584\/-\/preview\/1200x1200\/-\/format\/auto\/","data-description":null,"data-original":"https:\/\/cdn.uc.assets.prezly.com\/c27695d9-89f3-4ec0-b33b-3dac16e36584\/-\/inline\/no\/Caleno.jpg"}},{"id":"8b48140b-9ebf-47a0-836c-0ac2e4589e1e","src":"https:\/\/cdn.uc.assets.prezly.com\/8b48140b-9ebf-47a0-836c-0ac2e4589e1e\/-\/preview\/1108x1108\/-\/format\/auto\/","aspect_ratio":0.3872017353579176,"caption":null,"attributes":{"id":"gallery-image-8b48140b-9ebf-47a0-836c-0ac2e4589e1e","data-id":"8b48140b-9ebf-47a0-836c-0ac2e4589e1e","data-mfp-src":"https:\/\/cdn.uc.assets.prezly.com\/8b48140b-9ebf-47a0-836c-0ac2e4589e1e\/-\/preview\/1200x1200\/-\/format\/auto\/","data-description":null,"data-original":"https:\/\/cdn.uc.assets.prezly.com\/8b48140b-9ebf-47a0-836c-0ac2e4589e1e\/-\/inline\/no\/Gember-citroen.jpg"}},{"id":"f628da62-b561-4640-beb9-1594604df38c","src":"https:\/\/cdn.uc.assets.prezly.com\/f628da62-b561-4640-beb9-1594604df38c\/-\/preview\/1108x1108\/-\/format\/auto\/","aspect_ratio":0.3823210412147505,"caption":null,"attributes":{"id":"gallery-image-f628da62-b561-4640-beb9-1594604df38c","data-id":"f628da62-b561-4640-beb9-1594604df38c","data-mfp-src":"https:\/\/cdn.uc.assets.prezly.com\/f628da62-b561-4640-beb9-1594604df38c\/-\/preview\/1200x1200\/-\/format\/auto\/","data-description":null,"data-original":"https:\/\/cdn.uc.assets.prezly.com\/f628da62-b561-4640-beb9-1594604df38c\/-\/inline\/no\/Gran+Baron+0%25.jpg"}},{"id":"601e6e33-1d2a-4d63-931d-56ff1b908345","src":"https:\/\/cdn.uc.assets.prezly.com\/601e6e33-1d2a-4d63-931d-56ff1b908345\/-\/preview\/1108x1108\/-\/format\/auto\/","aspect_ratio":0.2950108459869848,"caption":null,"attributes":{"id":"gallery-image-601e6e33-1d2a-4d63-931d-56ff1b908345","data-id":"601e6e33-1d2a-4d63-931d-56ff1b908345","data-mfp-src":"https:\/\/cdn.uc.assets.prezly.com\/601e6e33-1d2a-4d63-931d-56ff1b908345\/-\/preview\/1200x1200\/-\/format\/auto\/","data-description":null,"data-original":"https:\/\/cdn.uc.assets.prezly.com\/601e6e33-1d2a-4d63-931d-56ff1b908345\/-\/inline\/no\/Gran+Baron+ros%C3%A9+0%25.jpg"}},{"id":"dcd6f8dd-b603-42d0-a480-e47882529b3b","src":"https:\/\/cdn.uc.assets.prezly.com\/dcd6f8dd-b603-42d0-a480-e47882529b3b\/-\/preview\/1108x1108\/-\/format\/auto\/","aspect_ratio":0.2874186550976139,"caption":null,"attributes":{"id":"gallery-image-dcd6f8dd-b603-42d0-a480-e47882529b3b","data-id":"dcd6f8dd-b603-42d0-a480-e47882529b3b","data-mfp-src":"https:\/\/cdn.uc.assets.prezly.com\/dcd6f8dd-b603-42d0-a480-e47882529b3b\/-\/preview\/1200x1200\/-\/format\/auto\/","data-description":null,"data-original":"https:\/\/cdn.uc.assets.prezly.com\/dcd6f8dd-b603-42d0-a480-e47882529b3b\/-\/inline\/no\/Spritz+0%25.jpg"}},{"id":"50c0a15a-6ac5-4b71-9e0c-9141d8543b5c","src":"https:\/\/cdn.uc.assets.prezly.com\/50c0a15a-6ac5-4b71-9e0c-9141d8543b5c\/-\/preview\/1108x1108\/-\/format\/auto\/","aspect_ratio":0.40238611713665945,"caption":null,"attributes":{"id":"gallery-image-50c0a15a-6ac5-4b71-9e0c-9141d8543b5c","data-id":"50c0a15a-6ac5-4b71-9e0c-9141d8543b5c","data-mfp-src":"https:\/\/cdn.uc.assets.prezly.com\/50c0a15a-6ac5-4b71-9e0c-9141d8543b5c\/-\/preview\/1200x1200\/-\/format\/auto\/","data-description":null,"data-original":"https:\/\/cdn.uc.assets.prezly.com\/50c0a15a-6ac5-4b71-9e0c-9141d8543b5c\/-\/inline\/no\/Spritz+alcoholfree.jpg"}},{"id":"f319c0ee-4344-4255-bb94-257537f3933f","src":"https:\/\/cdn.uc.assets.prezly.com\/f319c0ee-4344-4255-bb94-257537f3933f\/-\/preview\/1108x1108\/-\/format\/auto\/","aspect_ratio":0.3552060737527115,"caption":null,"attributes":{"id":"gallery-image-f319c0ee-4344-4255-bb94-257537f3933f","data-id":"f319c0ee-4344-4255-bb94-257537f3933f","data-mfp-src":"https:\/\/cdn.uc.assets.prezly.com\/f319c0ee-4344-4255-bb94-257537f3933f\/-\/preview\/1200x1200\/-\/format\/auto\/","data-description":null,"data-original":"https:\/\/cdn.uc.assets.prezly.com\/f319c0ee-4344-4255-bb94-257537f3933f\/-\/inline\/no\/Tanqueray+0%25.jpg"}},{"id":"7b7c0e97-ceda-4050-b8f7-d60a8f5bd125","src":"https:\/\/cdn.uc.assets.prezly.com\/7b7c0e97-ceda-4050-b8f7-d60a8f5bd125\/-\/preview\/1108x1108\/-\/format\/auto\/","aspect_ratio":0.29229934924078094,"caption":null,"attributes":{"id":"gallery-image-7b7c0e97-ceda-4050-b8f7-d60a8f5bd125","data-id":"7b7c0e97-ceda-4050-b8f7-d60a8f5bd125","data-mfp-src":"https:\/\/cdn.uc.assets.prezly.com\/7b7c0e97-ceda-4050-b8f7-d60a8f5bd125\/-\/preview\/1200x1200\/-\/format\/auto\/","data-description":null,"data-original":"https:\/\/cdn.uc.assets.prezly.com\/7b7c0e97-ceda-4050-b8f7-d60a8f5bd125\/-\/inline\/no\/Vintense+Ros%C3%A9+0%25.jpg"}}]'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>&nbsp;</p>",
    "header": {
        "large": "https://cdn.uc.assets.prezly.com/cc183ea7-d068-4842-add4-2821c46bd3e8/-/crop/784x306/0,132/-/preview/-/format/auto/",
        "release": "https://cdn.uc.assets.prezly.com/cc183ea7-d068-4842-add4-2821c46bd3e8/-/crop/784x306/0,132/-/preview/-/format/auto/"
    },
    "images": [
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/b97eed55-91aa-4a52-82b9-9810c5a91771/",
            "medium": "https://cdn.uc.assets.prezly.com/b97eed55-91aa-4a52-82b9-9810c5a91771/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/b97eed55-91aa-4a52-82b9-9810c5a91771/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/b97eed55-91aa-4a52-82b9-9810c5a91771/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/b97eed55-91aa-4a52-82b9-9810c5a91771/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/b97eed55-91aa-4a52-82b9-9810c5a91771/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/42fdbe83-7065-4b7a-90b5-b698d5aa38ec/",
            "medium": "https://cdn.uc.assets.prezly.com/42fdbe83-7065-4b7a-90b5-b698d5aa38ec/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/42fdbe83-7065-4b7a-90b5-b698d5aa38ec/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/42fdbe83-7065-4b7a-90b5-b698d5aa38ec/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/42fdbe83-7065-4b7a-90b5-b698d5aa38ec/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/42fdbe83-7065-4b7a-90b5-b698d5aa38ec/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/a1325ac0-8e62-40fc-868e-c8e463e7d47e/",
            "medium": "https://cdn.uc.assets.prezly.com/a1325ac0-8e62-40fc-868e-c8e463e7d47e/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/a1325ac0-8e62-40fc-868e-c8e463e7d47e/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/a1325ac0-8e62-40fc-868e-c8e463e7d47e/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/a1325ac0-8e62-40fc-868e-c8e463e7d47e/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/a1325ac0-8e62-40fc-868e-c8e463e7d47e/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/a4d80504-0844-43f2-96e1-19e196d58905/",
            "medium": "https://cdn.uc.assets.prezly.com/a4d80504-0844-43f2-96e1-19e196d58905/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/a4d80504-0844-43f2-96e1-19e196d58905/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/a4d80504-0844-43f2-96e1-19e196d58905/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/a4d80504-0844-43f2-96e1-19e196d58905/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/a4d80504-0844-43f2-96e1-19e196d58905/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/c27695d9-89f3-4ec0-b33b-3dac16e36584/",
            "medium": "https://cdn.uc.assets.prezly.com/c27695d9-89f3-4ec0-b33b-3dac16e36584/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/c27695d9-89f3-4ec0-b33b-3dac16e36584/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/c27695d9-89f3-4ec0-b33b-3dac16e36584/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/c27695d9-89f3-4ec0-b33b-3dac16e36584/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/c27695d9-89f3-4ec0-b33b-3dac16e36584/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/8b48140b-9ebf-47a0-836c-0ac2e4589e1e/",
            "medium": "https://cdn.uc.assets.prezly.com/8b48140b-9ebf-47a0-836c-0ac2e4589e1e/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/8b48140b-9ebf-47a0-836c-0ac2e4589e1e/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/8b48140b-9ebf-47a0-836c-0ac2e4589e1e/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/8b48140b-9ebf-47a0-836c-0ac2e4589e1e/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/8b48140b-9ebf-47a0-836c-0ac2e4589e1e/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/f628da62-b561-4640-beb9-1594604df38c/",
            "medium": "https://cdn.uc.assets.prezly.com/f628da62-b561-4640-beb9-1594604df38c/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/f628da62-b561-4640-beb9-1594604df38c/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/f628da62-b561-4640-beb9-1594604df38c/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/f628da62-b561-4640-beb9-1594604df38c/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/f628da62-b561-4640-beb9-1594604df38c/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/601e6e33-1d2a-4d63-931d-56ff1b908345/",
            "medium": "https://cdn.uc.assets.prezly.com/601e6e33-1d2a-4d63-931d-56ff1b908345/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/601e6e33-1d2a-4d63-931d-56ff1b908345/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/601e6e33-1d2a-4d63-931d-56ff1b908345/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/601e6e33-1d2a-4d63-931d-56ff1b908345/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/601e6e33-1d2a-4d63-931d-56ff1b908345/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/dcd6f8dd-b603-42d0-a480-e47882529b3b/",
            "medium": "https://cdn.uc.assets.prezly.com/dcd6f8dd-b603-42d0-a480-e47882529b3b/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/dcd6f8dd-b603-42d0-a480-e47882529b3b/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/dcd6f8dd-b603-42d0-a480-e47882529b3b/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/dcd6f8dd-b603-42d0-a480-e47882529b3b/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/dcd6f8dd-b603-42d0-a480-e47882529b3b/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/50c0a15a-6ac5-4b71-9e0c-9141d8543b5c/",
            "medium": "https://cdn.uc.assets.prezly.com/50c0a15a-6ac5-4b71-9e0c-9141d8543b5c/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/50c0a15a-6ac5-4b71-9e0c-9141d8543b5c/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/50c0a15a-6ac5-4b71-9e0c-9141d8543b5c/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/50c0a15a-6ac5-4b71-9e0c-9141d8543b5c/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/50c0a15a-6ac5-4b71-9e0c-9141d8543b5c/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/f319c0ee-4344-4255-bb94-257537f3933f/",
            "medium": "https://cdn.uc.assets.prezly.com/f319c0ee-4344-4255-bb94-257537f3933f/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/f319c0ee-4344-4255-bb94-257537f3933f/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/f319c0ee-4344-4255-bb94-257537f3933f/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/f319c0ee-4344-4255-bb94-257537f3933f/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/f319c0ee-4344-4255-bb94-257537f3933f/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/7b7c0e97-ceda-4050-b8f7-d60a8f5bd125/",
            "medium": "https://cdn.uc.assets.prezly.com/7b7c0e97-ceda-4050-b8f7-d60a8f5bd125/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/7b7c0e97-ceda-4050-b8f7-d60a8f5bd125/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/7b7c0e97-ceda-4050-b8f7-d60a8f5bd125/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/7b7c0e97-ceda-4050-b8f7-d60a8f5bd125/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/7b7c0e97-ceda-4050-b8f7-d60a8f5bd125/-/scale_crop/58x58/center/-/format/auto/"
        }
    ],
    "author": {
        "first_name": "Eva",
        "last_name": "Biltereyst"
    },
    "format_version": 3
}