Largest Saint Nicholas drawing ever, thanks to 10,000 kids

Monday, November 28, 2016

Toys specialist DreamLand gave Saint Nicholas the largest drawing ever. In November, more than 10,000 children digitally coloured a 10 metres wide and 6 metres high mosaic. Yesterday, the drawing was handed over to Saint Nicholas during one of the VTM KZOOM weekends at Plopsaland De Panne.

More than 10,000 children coloured

In November, all Belgian children could help colour the largest Saint Nicholas drawing ever at They coloured one (or more) of the 9 available digital drawings and DreamLand combined all entries into one gigantic 60 m² mosaic. The special colouring action was a big success: more than 10,000 children submitted their drawing.


Playful welcome

DreamLand wanted to welcome Saint Nicholas in a playful way, which is what the toys specialist is known for. Geert Gillis, DreamLand Sales Division Manager: "Our slogan is 'Everything becomes more fun when you play' for good reason. With this action, we got thousands of kids in Belgium to colour and give Saint Nicholas an original surprise." And Saint Nicholas was very happy with his welcome gift. "I have never received such a large and beautiful drawing. All children clearly worked very hard and I am sure they had a lot of fun colouring'", he said. Actually, the colouring fun is still going on. Until 6 December, children can keep colouring on the DreamLand site to their hearts content.


About DreamLand

DreamLand, a subsidiary of Colruyt Group since 1994, guarantees sustainable children's joy. This year, DreamLand was again elected the best store chain in the Toys category. Today, DreamLand has 44 stores: 32 in Flanders, 10 in Wallonia and 2 in France. They employ over 800 people. DreamLand's slogan? 'Everything becomes more fun when you play!' And that's not only radiated by the employees, but also in the stores. Because they organise fun experiences every week. Moreover, the toys specialist guarantees its customers the lowest price.

DreamLand, Edingensesteenweg 196, 1500 Halle.
​ DreamLand customer service: 02 363 56 56, Mon tot Sun from 8 am to 10 pm.
​ or [email protected].

For more information:
​ Silja Decock, Colruyt Group Press OfficerMobile: +32 (0)473 92 45 10
​ E-mail: [email protected]