{ "title": "First OKay with in-store Collect&Go pick-up point opens its doors in Heusden", "modified_at": "2022-01-21 12:42:32", "published_at": "2018-07-17 07:40:39", "url": "https://press.colruytgroup.com/first-okay-with-in-store-collectgo-pick-up-point-opens-its-doors-in-heusden", "short_url": "http://prez.ly/GDTb", "culture": "en", "language": "EN", "subtitle": "OKay is opening its 129th store on Wednesday 18 July, in Heusden. The\r\npractical convenience store has everything that customers need to do\r\ntheir daily shopping quickly, cheaply and easily. The store covers 650\r\nm\u00b2, employs 14 people and is the first OKay branch with an in-store\r\nCollect&Go pick-up point. Okay is pleased to invite local residents to a\r\nreception on Tuesday 17 July between 6 p.m. and 8 p.m. where they can\r\nhave a look around and enjoy a drink and a bite to eat.", "slug": "first-okay-with-in-store-collectgo-pick-up-point-opens-its-doors-in-heusden", "body": "

Tuesday, July 17, 2018

First OKay with Collect&Go pick-up point

This brand-new store also has an in-store Collect&Go pick-up point as an additional
\u200b service for customers. “It is the very first OKay to trial this kind of pick-up point”, says
\u200b Fabrice Gobbato, General Manager of OKay. “Customers can use it to collect Colruyt
\u200b products that they have reserved via Collect&Go. OKay staff have received training and
\u200b are very enthusiastic about starting the trial.” The OKay stores meet both the
\u200b requirements for a Collect&Go pick-up point: they are located on approach roads close to
\u200b neighbourhood centres and they have plenty of space for parking. After the trial is over,
\u200b OKay and Collect&Go will assess whether they want to continue the project and
\u200b potentially roll it out to other stores.

 

Fresh and modern design

OKay Heusden is one of the new-generation Okay stores with a fresh, modern design.
\u200b Wide aisles in the freshmart and large glass walls make shopping a pleasant experience
\u200b and highlight the wide range of fruit and vegetables. Fresh bread is delivered every day
\u200b and staff bake high-quality cakes and rolls in the oven. The range of fresh products is
\u200b one of OKay’s assets: fresh fruit and vegetables every day, dairy products, meat, cooked
\u200b meats, fish and ready meals. OKay offers a broad mix of national brands, their own
\u200b brand Boni Selection and discount brand Everyday. The convenience store also has a
\u200b handy ‘Easy Cooking’ counter, with all the ingredients to prepare delicious seasonal
\u200b dishes. This means that customers who want a quick meal no longer have to walk around
\u200b the entire store.

 

Minimising environmental impact

“Energy-efficient construction that minimises environmental impact is very important to
\u200b OKay, so we use sustainable techniques and materials wherever possible in our Okay
\u200b stores”, adds Fabrice Gobbato. To give an example, the LED lighting in the Heusden store
\u200b reduces energy consumption by 30% and rainwater is reused for the toilets. The building
\u200b is also extremely well insulated, and the ventilation system recovers 75% of the warmth
\u200b in the air. Using propane – a natural coolant that is much more environmentally friendly
\u200b than chemical refrigerant gases –to power the cooling system has reduced CO2 emissions
\u200b from cooling by 90%.

 

Opening reception

Store manager Marijke Viellefont and her team will welcome their customers to the new
\u200b OKay in Heusden from Wednesday 18 July. The store will be officially opened the evening
\u200b before, on Tuesday 17 July, during a reception between 6 p.m. and 8 p.m. and all local
\u200b residents and future customers are welcome to attend. OKay Heusden is located at
\u200b Laarnebaan 75, on the main road between Heusden and Laarne, just a ten-minute walk
\u200b from the centre. Previously, residents of Heusden have been served by OKay Oostakker,
\u200b the Spar in Wetteren and Colruyt Ledeberg or Lochristi.
\u200b If you need photo material for your article, you can download it here, or contact your
\u200b press officer.

 

 

About OKay

OKay is Colruyt Group’s convenience store, with everything that customers need for their daily shopping. OKay stores are located as close as possible to village or town centres and guarantee the lowest prices in the neighbourhood.

The very first OKay store opened its doors on 14 January 1998 in Ertvelde. Since then, OKay has opened an average of 7 stores every year and intends to maintain this pace in the next few years. OKay currently has 105 stores in Flanders, 21 in Wallonia and 3 in Brussels. In the longer term, OKay sees the potential for 180 stores in Belgium. Since November 2015, the chain has also had its own distribution centre on the industrial estate in Lot (Beersel) in Flemish Brabant. OKay now employs more than 2,000 people.

Contact person:

Silja Decock, Corporate Communication Officer at Colruyt Group
\u200b Tel.: +32 (0)473 92 45 10 or +32 (0)2 363 55 45
\u200b Email: press@colruytgroup.com

Practical information:

OKay Heusden
\u200b Laarnebaan 75
\u200b 9070 Heusden
\u200b Tel.: +32 (0)92 53 05 55
\u200bwww.okayheusden.be

OKay Opening hours:
\u200b Monday to Saturday from 8.30 - 19.30

", "format_version": 3 }