Established in April 2018, NewStory is Colruyt Group’s second-hand platform. It grew out of the former Dreambaby Tweedehands and, in addition to typical baby items such as strollers, car seats and children’s rooms, also offers bicycles and other toys. Sellers bring their items in to one of the three venues in Wilrijk, Lochristi or Bruges, or to a DreamLand shop that organises a collection campaign. After the quality has been checked, NewStory puts the item up for sale for four months and handles arrangements with interested buyers. After it is sold, the seller gets 75% of the price in the form of a Colruyt Group purchase cheque. Because all NewStory’s items meet certain quality requirements, around 80% of them have left the premises within the four months.