DreamLand opens 5 garden & terrace pop-ups in Halle, Kuurne, Lede, Tongerlo en Jambes

DreamLand opens 5 garden & terrace pop-ups in Halle, Kuurne, Lede, Tongerlo en Jambes

Wednesday, March 16, 2022

After the success of the past few years, DreamLand will again open a few garden & terrace pop-ups this year. The pop-ups in Halle, Kuurne, Tongerlo and Jambes will open their doors on 16 March. From 1 April to 23 July, customers can also visit the shop in Lede for a wide range of garden and patio furniture. In recent years more than ever, families simply want to enjoy their garden. To create their own special outdoor space, they are looking for lounge sets, sun beds, parasols, garden decoration, children's pools and above-ground pools and much more.

Outdoor fun for the entire family

For years, DreamLand has been the market leader in outdoor toys such as swimming pools. A few years ago, garden furniture was reintegrated into the product range, allowing DreamLand to position itself as a specialist in outdoor fun for the entire family.
​According to Dieter Struye, DreamLand’s managing director, the sales of the garden product range exceed all expectations: "Customers clearly trust our quality, our prices and our large offer. We will therefore focus on the combination of "playing outdoors" and "enjoying life outdoors" again this year. We offer customers everything they need to enjoy unforgettable moments in the garden: from garden furniture, to parasols to swimming pools."

Pop-ups and showrooms

The entire garden product range is available on dreamland.be, but that's not all. "We also want to give our customers the opportunity to come and see our garden product range from up close", Dieter Struye says. "Garden furniture is a big investment for many families, so they like to check and try out their purchase in advance. That's the reason why we are opening these showrooms. Our range of wooden garden furniture is FSC/PEFC certified garden furniture. And at the pop-ups you can always rely on the knowledge and professional advice of our garden experts.

From 16 March, DreamLand will open garden & terrace pop-ups in Halle, Kuurne, Tongerlo and Jambes, with an exhibition area with 600 to 900 m² of garden furniture, parasols, sunbeds, patio heaters, garden lighting, hammocks, garden decoration and much more. As from 1 April, you can also shop in the pop-up in Lede. The 5 pop-ups will be open until 23 July.

Spend quality time in your own garden

With spring approaching, outdoor sales traditionally do very well this time of the year. Dieter Struye sees a clear positive trend: “For the third year in a row, we see that customers are buying garden furniture, trampolines, swings and also swimming pools earlier and earlier. Families are increasingly enjoying spring and summer in their own garden and are therefore investing more than ever in garden fun.

DreamLand customer service
​+32 (0)2 363 56 56 Monday to Saturday
​from 8.30 am to 8 pm, on Friday to 9 pm
[email protected]

Silja Decock, Colruyt Group press officer
+32 (0)473 92 45 10
[email protected]

Practical information
Open from 16 March to 23 July 2022

Auguste Demaeghtlaan 230
​1500 Halle
​Open from 16 March to 23 July 2022

Ringlaan 14
​8520 Kuurne
​Open from 16 March to 23 July 2022

Rue Commandant Tilot 39
​5100 Namen
​Open from 16 March to 23 July 2022

Wichelsesteenweg 194
​9340 Lede
​Open from 1 April to 23 July 2022

Geneinde 30
​2260 Tongerlo
​Open from 16 March to 23 July 2022

Denderleeuw - tent
Kasteelstraat 28
​9470 Denderleeuw
​Open from 16 March to 23 July 2022


Opening hours
From Monday to Thursday: from 10 am to 6.30 pm
​Friday: from 10 am to 7 pm
​Saturday: from 9.30 am to 6.30 pm
​Sundays and holidays: closed

About DreamLand
DreamLand, a Colruyt Group subsidiary since 1994, is a family and seasonal store with a wide range of (outdoor) toys, garden furniture, school supplies, multimedia and gaming, children's rooms, books and comic books and so much more. DreamLand wants to inspire children and their family to have more fun together, in a fun and playful manner. In addition to a webshop, DreamLand has 47 stores, of which 33 are in Flanders and 14 in Wallonia. They employ over 800 co-workers.