Dreambaby Drogenbos opens its doors with an extensive product range

The new Dreambaby Drogenbos will be opening its doors on Wednesday 26 September and will be the 28th outlet for Colruyt Group’s baby expert. The latest Dreambaby is near the DreamLand store in Drogenbos and has its own entrance and logo over the door. Dreambaby has taken the familiar range of basic items and added accessories, decoration and baby clothes up to the age of 2. To mark its fresh start, Dreambaby is organising an opening reception and an opening week with interesting workshops, attractive promotions and a fun competition for customers.

Monday, September 24, 2018

Pleasant, spacious shop floor

The new Dreambaby Drogenbos covers 600 m² and offers customers a wide range of baby equipment, from clothing and cutlery to prams and even nurseries. The decor in the store is warm and welcoming, with a particular focus on creating the right atmosphere and experience, and the low shelves create an attractively spacious feel for customers.


“Thanks to the success of the other Dreambaby stores around Brussels, we have decided to create a new, separate store in Drogenbos. This means we can be more responsive to the growing demand from our customers in the area around Brussels”, says Bruno Van Eeckhoudt, director at Dreambaby.



Personal service

Six experienced baby specialists – team leader Jessica and her colleagues – are ready and waiting in the new store to provide high-quality service every day. They will assist parents-to-be, so they always make the right choices and can prepare for the birth of their child without any worries.


Bruno Van Eeckhoudt, director at Dreambaby: “At Dreambaby, we want to be there to support parents-to-be and new parents, as well as grandparents, at a very important time in their lives; the start of a new life. We want to inspire and support them and provide expert advice and expanding our number of outlets is an important part of this. It’s wonderful to have an increased presence in Drogenbos, so we can continue to serve our customers.”


Opening week celebrations

To welcome customers in Drogenbos to the new store, Dreambaby is organising an opening reception on Tuesday 25 September from 5pm to 8pm. That will also signal the start of the opening week celebrations, which run until 29 September. Participants in the special competition are in with a chance of winning a pram and there will be exclusive promotions and vouchers running throughout the week.


On Wednesday 26 September, parents can learn all about car seats in the Maxi-Cosi workshop and Colruyt Group Academy will be giving useful advice about baby slings and baby carriers. On Wednesday, there will also be a professional photo shoot for babies and on Saturday, Béaba will talk about its products that blend and steam cook baby food.


Dreambaby Drogenbos

Paul Gilsonlaan 455, 1620 Drogenbos
​Opening hours:

Monday to Friday:  10am to 7pm
​Saturday: 9am to 6pm


Contact person

Silja Decock, Corporate Communication Officer at Colruyt Group

Mobile: +32 (0)473 92 45 10

Email: press@colruytgroup.com