Today, Colruyt Group opened its tenth Colruyt Professionals store in Hoboken. In 2026, Colruyt Professionals expanded with five new stores, doubling its network in just one year. The stores are aimed exclusively at professional customers and are a crucial step in Colruyt Group’s growth in the b2b sector. With this opening, Colruyt Group reaches its target of 10 stores aimed at professional customers.
Accelerated growth in b2b is a success
The opening of dedicated Colruyt Professionals stores began in June 2020 as a test concept in Meiser (Brussels). The success of the first stores in Brussels and Wallonia confirmed the growth plans, and in Flanders too, the need for such stores proved great, given the strong presence of night shops, neighbourhood shops and hospitality businesses. Moreover, around 75% of hospitality-related spending is concentrated in urban areas. The growth engine is therefore mainly located there, hence the two store openings in Antwerp (Deurne and Hoboken) in recent months.
Jo Willemyns, Managing Director of Colruyt Lowest Prices, is proud of what the opening of the tenth store means for the convenience of professional customers: “Professional customers such as hospitality operators and traders need proximity, the right range, large volumes and a sharp price. With our tenth Colruyt Professionals store, we are once again getting closer to them with the lowest prices. For Colruyt Group, b2b is an important growth pillar. With our Colruyt Professionals stores and Colruyt Lowest Prices stores, and with Solucious, we reach every professional customer through the channel that suits them best at that moment: doing their own shopping, ordering and collecting, or having it delivered.”
Efficient professional shopping at the lowest prices
A Colruyt Professionals store is fully geared to the needs of professional customers such as traders, resellers, hospitality operators and associations with a VAT number, and offers them a unique in-store service. However, the growth of Colruyt Professionals stores is also a win for private customers. The concept relieves the regular Colruyt stores: large-volume purchases shift to the dedicated Professionals stores, where only holders of a Professionals Plus card can shop. With that card, they enjoy extra promotions on top of the lowest prices. In Professionals stores, customers shop exclusively with flat trolleys between extra-wide aisles, so they can shop even more efficiently. The range consists mainly of large packs, bulk goods and pallets. There is also a loading platform for pallet collection, a closed-off tobacco area for registered resellers and ample parking suitable for vans. The stores have adapted opening hours: Monday to Saturday from 6.30 am to 6 pm.
Colruyt Professionals Hoboken
Mazoutweg 7 box 1
2020 Antwerp (Hoboken)
Monday to Saturday from 6.30 am to 6 pm
.jpg)